Sebi on Friday asked registered intermediaries wishing to advertise on social media platforms like Google and Meta to register on these platforms using the contact details such as the email ID and mobile number provided to the markets watchdog.
The move is aimed at curbing fraudulent activities in the securities market.
This decision came after Sebi observed a rapid increase in frauds related to securities markets being conducted on platforms such as YouTube, Facebook, Instagram, WhatsApp, X (formerly Twitter), Telegram, and the Google Play Store.
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