Dr. Mansukh Mandaviya met with leading cycle manufacturers today to discuss strategies for promoting cycling nationwide. The meeting focused on incentivizing cycling and further boosting the momentum of the Fit India Sundays on Cycle initiative.
"I used to cycle regularly to Parliament because of my passion for cycling. Cycling is the solution to multiple issues, including obesity and pollution. We need to make cycling fashionable, link it to health benefits, and market it effectively," Dr. Mandaviya told the cycle manufacturers.
Union Minister urged manufacturers to offer incentives to encourage cycling across all age groups. "We need to attach cycling with tangible benefits—such as carbon credits for riders, free helmets, or exclusive membership perks for regular cyclists. Incentives will naturally drive people towards cycling," he emphasized.
Dr. Mandaviya also highlighted the potential for a growing demand for cycles to drive infrastructure development. "We need to work together to build a cycling culture, not just sell cycles. Cycling can significantly reduce our carbon footprint, and we should explore options like carbon credits. We must engage school children, office goers, and the masses by offering incentives like free helmets or rewards for regular cycling," he added.
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